How to Write Product Descriptions That Sell – Writing compelling product descriptions is essential to selling products online. Here are some tips on how to write product descriptions that sell:
Know your audience:
Before writing your product description, think about who your target audience is. What are their needs, interests, and pain points? By understanding your audience, you can tailor your product descriptions to their specific wants and needs.
Focus on benefits:
Instead of just listing features, highlight the benefits of your product. For example, instead of saying “this shirt is made of cotton,” say “this shirt is made of soft and breathable cotton, so you’ll feel comfortable all day long.”
Use descriptive language:
Use descriptive language that paints a vivid picture of your product. Use sensory words like “soft,” “silky,” “luxurious,” and “crisp” to help your customers imagine what it would be like to use or wear your product.
Don’t be vague in your product descriptions. Be specific about the product’s dimensions, materials, and other important details. This will help customers make informed decisions about whether or not to buy your product.
Highlight unique selling points:
What sets your product apart from others on the market? Is it made from high-quality materials, does it have a unique design, or is it environmentally friendly? Highlight these unique selling points in your product descriptions to help your product stand out.
Use social proof:
Including customer reviews, ratings, or testimonials can help build trust and credibility with potential customers. If your product has received positive reviews, include them in your product descriptions.
Make it scannable:
People tend to skim when reading online, so make sure your product descriptions are easy to scan. Use headings, bullet points, and short paragraphs to break up text and make it easier to read.
By following these tips, you can write product descriptions that are informative, persuasive, and compelling, and ultimately help you sell more products online.
Highlighting Benefits, Not Features
One common mistake that many product descriptions make is focusing too much on the features of the product and not enough on its benefits. While it’s important to include the features of your product, it’s even more important to explain how those features benefit the customer. For example, instead of simply listing the materials used to make a product, explain how those materials make the product more durable or comfortable.
Using Emotional Triggers
Emotions play a huge role in purchasing decisions, so it’s important to use emotional triggers in your product descriptions. Consider what emotions your product can evoke in your customers and highlight those emotions in your descriptions. For example, if you’re selling a piece of jewelry, you can describe how it will make the wearer feel confident, elegant, and beautiful.
Telling a Story
Telling a story is another powerful way to make your product descriptions more engaging and memorable. By telling a story, you can create an emotional connection with your customers and help them envision themselves using or wearing your product. For example, if you’re selling a camping tent, you can describe how it will make your customers feel adventurous, free, and connected to nature.
Using Power Words
Power words are words that evoke strong emotions or create vivid images in the reader’s mind. Using power words in your product descriptions can make them more impactful and memorable. Some examples of power words include “luxurious,” “exclusive,” “sleek,” “effortless,” and “revolutionary.”
Formatting Your Descriptions
Formatting your product descriptions properly can also make a big difference in their effectiveness. Use short paragraphs, bullet points, and headings to make your descriptions easy to read and scan. Use high-quality product photos and videos to showcase your product and give customers a better idea of what they’re buying.